Audio streaming is becoming the predominant way of listening to music. But the well-known all-genre services are pop-driven, and their structure only allows for three search categories: song, artist, and album. Classical music is available on these major streaming services, but the criteria that make classical music so special – composer, work, conductor, orchestra, soloist, and more – are missing from the structure.
I am currently helping IDAGIO as a in-house marketer. The goal is to get more users as well as optimize some performance marketing efforts.
Some information available upon request.
Image credit: Jakub Tywoniuk from IDAGIO