Danilo Sierra

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Danilo Sierra

Danilo Sierra

Founder of mimosa, Berlin

Founder and managing director of mimosa, a creative branding and digital studio in Berlin. Fast, energetic, effervescent. Since 2015 we produce brands, products and campaigns for clients who want work that feels alive.

Acting as Managing Director, I lead strategy, account, and client relationships.

Clients include Zalando, GUESS, American Tourister, Foodora and Libra by Wolters Kluwer, alongside startups and scaleups in culture, emerging tech and regulated categories.

Reach me at info@danilosierra.com. English, German and Spanish.

Selected

Libra, by Wolters KluwerPlay the film
LibraAI for lawyers, by Wolters Kluwer.
Zalando
Creative consultingDesignContent pipeline

Creative consulting and design across the business, and the multilingual content pipeline behind their paid advertising.

GUESS
SocialEmbedded teamAI workflows

Two years of social media consulting, embedded with the in-house team, including AI assisted content workflows.

Appeals Centre Europe
Brand identityDigitalInterface

Independent appeals against social media content decisions in Europe. Brand, digital presence, communication strategy and interface design for a new institution.

ai-coustics
Brand identityWebsiteProduct interface

Voice AI infrastructure that cleans audio before it reaches the model. Brand identity, website, product interface and campaign direction.

Web design

I produced every website mimosa has made. Some notable ones:

Areas of interest

Clients

ZalandoCreative consulting and design across the business, and the multilingual content pipeline behind their paid advertising.
GUESSTwo years of social media consulting, embedded with the in-house team, including AI assisted content workflows.
American TouristerBrand worlds and campaign concepts for the luggage brand, built to carry across markets and formats.
FoodoraContent production at scale for paid advertising, from the screen to the street, across concurrent campaigns.
GroverCampaign concepts and social assets, including their Art Basel exhibition, the first held in the metaverse.
WSAudiologyOne of the largest hearing aid manufacturers in the world. Work in a heavily regulated category, under NDA.
FSCThe Forest Stewardship Council. Brand and communications for the body that sets global standards for responsible forestry.
GHXA healthcare supply chain company. Twenty months of social media, every post cleared through legal. Under NDA.
Appeals Centre EuropeIndependent appeals against social media content decisions in Europe. Brand, digital presence, communication strategy and interface design for a new institution.
EU&IEurope's voting advice application. Brand, campaign and assets in 25 languages across 27 countries, 850,000 users in the first month.
SentianceBehavioural intelligence from mobile sensor data. Brand and web across two versions of the company.
LUKSOA Berlin blockchain protocol for the creative economy. Two years positioning it with institutions, an industry body and fashion.
aeternityAn open source blockchain platform for the general public. Branding, web design and creative consulting as it expanded into Web3.
Twelve x TwelveNFTs for musicians. We reassessed branding, communication and campaign strategy, with collaborations including Haftbefehl, Portrait XO and Die Drei.
LibraAI for lawyers, by Wolters Kluwer. A hero campaign shot with real practising lawyers instead of actors, then localised across Europe.
HyundaiCampaign creative for the Original Accessories range, making a mass-market car feel like a personal choice.
ai-cousticsVoice AI infrastructure that cleans audio before it reaches the model. Brand identity, website, product interface and campaign direction.
MondaA platform for sharing and selling data across global markets. Brand narrative and a visual system built to grow with it.
EmburseB2B spend management software. Campaigns, landing pages and funnel consulting across Europe and the United States.
Canna Capital GroupSwiss medical cannabis, from cultivation to EU distribution. Identity for the group, its Zürich pharmacy and its patient delivery service.
Base58A Zurich crypto investment firm for private wealth. A bilingual print magazine on cryptocurrency for their investors.
Terra LuminaA drug discovery platform using AI to find natural compounds. Brand identity taking its cues from the source material.
NeurocatSafety and validation for automotive AI. Identity and website for a company whose product is other companies' liability.
B23A project space, gallery and community hub in Berlin. Logo, brand system for fast event planning, and social assets.
The New Health ClubPsychedelics and mental health. Brand, narrative and podcast identity for a subject most companies will not touch.
Das Postkoloniale MuseumA foundation working on accountable history. Identity for an institution arguing with the record.
Dit Klingt JutA Berlin record label and mix series. Brand and website for a community that became a cultural movement.
AfterblueA music project in soundscape and nostalgia. Visual identity, art direction and a brand book to keep it coherent.
9talesA crowdfunded play to win card game on Web3, built by gamers. Website for the official launch.
ICA InversionesCivil engineering and construction technology, founded in 1990. Repositioning to assert a leadership position in the market.

About

Background

Born in Honduras. In Berlin since 2012.

Before mimosa: Rally.org, a crowdfunding platform; Contentful; and Blogfabrik, the MELO Group's creative house. 2012 to 2015.

Languages

English, German and Spanish.

Sectors

Much of the studio's work sits in regulated categories: finance, health, crypto and the public sector.